TEA WITH TAY

A culture-driven conversational podcast exploring relationships, identity, and more through honest, often vulnerable storytelling. The show has grown into a deeply engaged platform with a loyal audience that connects strongly with its authenticity and tone.

What Eggcorn Has Done

Led full-scale production across all seasons of the podcast, shaping its evolution from launch to a mature, multi-season show. Developed the content structure, production system, and distribution strategy that enabled consistency and long-term growth.

Worked closely on positioning the podcast as both a media product and a brand, opening up opportunities for strategic collaborations with local and international partners including Lipton, Schweppes, Eucerin, Heineken, Lagos Fashion Week, and Motherland Festival.

Extended the podcast beyond digital into physical experiences, producing and managing live shows across multiple cities while maintaining strong audience engagement across platforms.

Performance & Impact

• 5 seasons produced, with nearly 150 episodes

• 5M+ views on YouTube

• 65K+ YouTube subscribers

• 2M+ audio downloads across streaming platforms

• Successful brand integrations with global and regional partners

• Live shows across Lagos, London, Accra, and Abuja

TOKE MOMENTS

A personality-led podcast hosted by Toke Makinwa, centered on personal growth, relationships, and navigating modern life, leveraging a strong existing audience and cultural influence.

What Eggcorn Has Done

Produced and managed three seasons of the podcast, translating a strong personal brand into a structured, high-quality show with consistent delivery and clear positioning.

Handled production, content development, and distribution strategy, ensuring the podcast maintained authenticity while scaling its reach and engagement across platforms.

Expanded the show into a broader lifestyle experience through curated audience moments, including themed events like the Aso Ebi party, reinforcing community and cultural relevance beyond audio.

Performance & Impact

• 3 seasons produced

• 4.8M+ YouTube views

• 171K+ YouTube subscribers

• 500K+ audio downloads

• Strong audience conversion from social media to podcast platforms

• Successful extension into physical and cultural experiences

I SAID WHAT I SAID (ISWIS)

A bold, unfiltered conversational podcast that became a defining voice among young Nigerians, known for its humor, honesty, and strong community-driven identity.

What Eggcorn Did

Produced four seasons of the podcast, providing the structure, operational support, and production systems that enabled the show to scale consistently while maintaining its raw and authentic voice.

Built and managed the backend systems around scheduling, publishing, and distribution, ensuring reliability and steady audience growth.

Led the execution of the show’s transition from digital content to live experiences, producing and managing successful shows across key cities and helping solidify its position as both a podcast and a cultural movement.

Performance & Impact

• 4 seasons produced

• Successful live shows across Lagos, Accra, and London

• Strong community engagement and loyal audience base

• Established as one of Nigeria’s most culturally impactful podcasts

• Proven ability to translate digital audiences into real-world attendance

The Eggcorn Effect

Across these shows, Eggcorn played a key role in shaping some of the early success stories in Nigeria’s podcast ecosystem, building not just shows, but platforms that live across audio, digital communities, brand partnerships, and physical experiences.

From multi-season production to sold-out live shows and global brand collaborations, the focus has remained consistent: create content people don’t just listen to, but actively engage with.