360 Campaign
Send App by Flutterwave
We birthed and mainstreamed the Send App through storytelling.
Overview
Over four years, Send App grew from a new player into a familiar name across nine corridors connecting Nigeria with the UK, Canada, the United States, France, Germany, Cameroon, Ghana, Malawi and others. We didn't just run influencer campaigns. We led events, built partnerships, and shaped how Send App showed up wherever Africans were sending money home.
We started working with Send App in 2022. Send App is Flutterwave's money transfer platform, and our job was to help people in the diaspora know it, trust it, and use it to send money home.
Send App by Flutterwave
The Challenge
Send App was new in a busy space. Legacy money transfer giants and well-funded fintechs were already there, mostly competing on rates and speed. Three things sat on our plate. First, build trust for a young fintech inside diaspora communities that are tight-knit and careful with their money. Second, find a way to stand out in a category where everyone was selling roughly the same promise. Third, make a money transfer app feel like more than a tool. Make it feel tied to family, culture, and the everyday act of sending money home.
One big opening helped. Send App is the only Nigerian remittance app licensed to send money abroad. That meant we could own the Nigeria-to-London corridor in a way no competitor could.
Send App by Flutterwave
The Solution
We led with storytelling, not features. The heart of the work was a campaign called Why I Send. It followed real people: retail workers, cab drivers, nurses, lawyers, customer service reps, caregivers. The stories were simple. The faces were familiar. The reasons people send money home were always worth hearing.om visit.
Around that, we built a few more layers: Creator partnerships across micro, macro and mega influencers in both Anglophone and Francophone corridors. Wizkid was a recurring creative face. Tolly T from The Receipts Podcast voiced our Spotify ad. Live events that put Send App in the rooms where the diaspora gathers. We managed and supported partnerships with the Adekunle Gold concerts in London and Paris, Burna Boy in London, and the I Said What I Said Podcast Live show in London. Corridor-specific work, including a dedicated Nigeria-to-London push that made the most of Send App's outbound license.
Send App by Flutterwave
Performance Results
Send App is now one of the more culturally rooted remittance brands serving the African diaspora, and we're proud of the part we played in getting it there.
Reach
Content Created
Remittance Corridors
kept warm with steady storytelling
Numbers aside, what we built was a brand people actually recognised. Send App stopped feeling like another money transfer app. It started feeling like part of the culture.
Send App by Flutterwave
Final thoughts
Send App taught us a lot. People in the diaspora don't switch apps for just a better rate. They switch because a brand feels familiar, shows up where they already are, and sounds like home. That insight shapes how we approach every brand we work with today. The work also showed us how much further influencer marketing, events and partnerships can go when they're built together instead of run separately.
Previous Project
Next Project
360 Campaign
Send App by Flutterwave
We birthed and mainstreamed the Send App through storytelling.
Overview
Over four years, Send App grew from a new player into a familiar name across nine corridors connecting Nigeria with the UK, Canada, the United States, France, Germany, Cameroon, Ghana, Malawi and others. We didn't just run influencer campaigns. We led events, built partnerships, and shaped how Send App showed up wherever Africans were sending money home.
We started working with Send App in 2022. Send App is Flutterwave's money transfer platform, and our job was to help people in the diaspora know it, trust it, and use it to send money home.
Send App by Flutterwave
The Challenge
Send App was new in a busy space. Legacy money transfer giants and well-funded fintechs were already there, mostly competing on rates and speed. Three things sat on our plate. First, build trust for a young fintech inside diaspora communities that are tight-knit and careful with their money. Second, find a way to stand out in a category where everyone was selling roughly the same promise. Third, make a money transfer app feel like more than a tool. Make it feel tied to family, culture, and the everyday act of sending money home.
One big opening helped. Send App is the only Nigerian remittance app licensed to send money abroad. That meant we could own the Nigeria-to-London corridor in a way no competitor could.
Send App by Flutterwave
The Solution
We led with storytelling, not features. The heart of the work was a campaign called Why I Send. It followed real people: retail workers, cab drivers, nurses, lawyers, customer service reps, caregivers. The stories were simple. The faces were familiar. The reasons people send money home were always worth hearing.om visit.
Around that, we built a few more layers: Creator partnerships across micro, macro and mega influencers in both Anglophone and Francophone corridors. Wizkid was a recurring creative face. Tolly T from The Receipts Podcast voiced our Spotify ad. Live events that put Send App in the rooms where the diaspora gathers. We managed and supported partnerships with the Adekunle Gold concerts in London and Paris, Burna Boy in London, and the I Said What I Said Podcast Live show in London. Corridor-specific work, including a dedicated Nigeria-to-London push that made the most of Send App's outbound license.
Send App by Flutterwave
Performance Results
Send App is now one of the more culturally rooted remittance brands serving the African diaspora, and we're proud of the part we played in getting it there.
Reach
Content Created
Remittance Corridors
kept warm with steady storytelling
Numbers aside, what we built was a brand people actually recognised. Send App stopped feeling like another money transfer app. It started feeling like part of the culture.
Send App by Flutterwave
Final thoughts
Send App taught us a lot. People in the diaspora don't switch apps for just a better rate. They switch because a brand feels familiar, shows up where they already are, and sounds like home. That insight shapes how we approach every brand we work with today. The work also showed us how much further influencer marketing, events and partnerships can go when they're built together instead of run separately.
Previous Project
Next Project
360 Campaign
Send App by Flutterwave
We birthed and mainstreamed the Send App through storytelling.
Overview
Over four years, Send App grew from a new player into a familiar name across nine corridors connecting Nigeria with the UK, Canada, the United States, France, Germany, Cameroon, Ghana, Malawi and others. We didn't just run influencer campaigns. We led events, built partnerships, and shaped how Send App showed up wherever Africans were sending money home.
We started working with Send App in 2022. Send App is Flutterwave's money transfer platform, and our job was to help people in the diaspora know it, trust it, and use it to send money home.
Send App by Flutterwave
The Challenge
Send App was new in a busy space. Legacy money transfer giants and well-funded fintechs were already there, mostly competing on rates and speed. Three things sat on our plate. First, build trust for a young fintech inside diaspora communities that are tight-knit and careful with their money. Second, find a way to stand out in a category where everyone was selling roughly the same promise. Third, make a money transfer app feel like more than a tool. Make it feel tied to family, culture, and the everyday act of sending money home.
One big opening helped. Send App is the only Nigerian remittance app licensed to send money abroad. That meant we could own the Nigeria-to-London corridor in a way no competitor could.
Send App by Flutterwave
The Solution
We led with storytelling, not features. The heart of the work was a campaign called Why I Send. It followed real people: retail workers, cab drivers, nurses, lawyers, customer service reps, caregivers. The stories were simple. The faces were familiar. The reasons people send money home were always worth hearing.om visit.
Around that, we built a few more layers: Creator partnerships across micro, macro and mega influencers in both Anglophone and Francophone corridors. Wizkid was a recurring creative face. Tolly T from The Receipts Podcast voiced our Spotify ad. Live events that put Send App in the rooms where the diaspora gathers. We managed and supported partnerships with the Adekunle Gold concerts in London and Paris, Burna Boy in London, and the I Said What I Said Podcast Live show in London. Corridor-specific work, including a dedicated Nigeria-to-London push that made the most of Send App's outbound license.
Send App by Flutterwave
Performance Results
Send App is now one of the more culturally rooted remittance brands serving the African diaspora, and we're proud of the part we played in getting it there.
Reach
Content Created
Remittance Corridors
kept warm with steady storytelling
Numbers aside, what we built was a brand people actually recognised. Send App stopped feeling like another money transfer app. It started feeling like part of the culture.
Send App by Flutterwave
Final thoughts
Send App taught us a lot. People in the diaspora don't switch apps for just a better rate. They switch because a brand feels familiar, shows up where they already are, and sounds like home. That insight shapes how we approach every brand we work with today. The work also showed us how much further influencer marketing, events and partnerships can go when they're built together instead of run separately.
Previous Project
Next Project
Transforming brands is our love language
Transforming brands is our love language